Relationships

What relationships do we specialise in?

The relationships that encourage people to become monthly, automated donors to a charity.  And then to stay as donors, and to increase their value.

How do we help you build these relationships?

Our philosophy is designed around the five-stage donor journey:

Engage - Convert - Inspire - Upgrade - Care

Engage:  People may already be engaged as your existing cash donors, campaigners or events participants.  Or we can engage prospects for you through our unique Home Money Box programme and other innovative and creative methods.

Convert:  This is where the telephone comes into its own.  But it's more than just crunching.  There's data segmentation and targeting to be thought of, scripts to be honed, fundraisers to be trained and inspired.  Oh, yes, and if you need a new product or offer to convert people, we can help you create that too!  See "DICE" below.

Inspire:  We know (from test results) that if you care for your donors before you upgrade them, the cohorts that upgrade are inspired to give a lot more.  Just ask us how this is done.

Upgrade:  Maybe give more every month?  Maybe do something extraordinary like leave a huge legacy?  It's all in the journey.

Care:  Now, after you've made all that effort to build a real relationship with your donors, you wouldn't want them to just drift off into the sunset, would you?

How do we build relationships with our clients?

By talking to you, of course!  A lot.  And very openly and honestly too.  Because only by talking, and working in partnership with you, will we develop those ideas, insights and valuable details that really build the emotional and financial value of your donorbase.

By choosing to work with us you are not just choosing a telephone agency, you are choosing an agency dedicated to monthly, committed giving and the donors who choose to give this way.

DICE

DICE makes us different.  Our new department of Data, Insight, Creativity and Excellence looks at every step of your donors' journey and ensures the best ideas, targeting and intervention at every stage.  You should meet these guys.  You really should.